UX Research is Product Management

We’re bringing humanity into the product development process.

Aryel Cianflone, UX Researcher at LinkedIn, discusses the most effective research techniques and how she creates presentations that align and inspire her team.

Managing a product that solves a problem that you’ve personally experienced can be motivating and inspiring. However, it’s easy to forget that our own experiences are not always the same as everyone else’s experiences.

UX research enables you to step outside of your assumptions and gain the important perspectives of your users.

What exactly is UX research? UX research involves users and informs design, Aryel says. Going deeper, she says that UX research brings humanity into the product development process.

Aryel discusses her favorite techniques for gaining actionable insights quickly, including scheduling recurring in-person sessions, using digital tools for unmoderated testing, visiting coffee shops to conduct usability research, and prototype testing.

Aryel also shares how she presents her research to key stakeholders. She generally begins a presentation with high level insights, and then shares specific observations, her confidence level in the data, and the implications for product development. However, Aryel stresses the importance of be cognizant of your audience’s desired level of involvement in the research process and making the information as accessible as possible.

You’ll learn a lot from this episode about user research, collaboration, and delivering presentations.

Here are the highlights:

Aryel Cianflone

UX Researcher at LinkedIn

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