Triangle Icon Triangle Icon Triangle Icon

User Science is Product Management

Brent Tworetzky, Executive Vice President of Product at XO Group, shares his philosophy of user science, and explains how to assess customer perceptions and behavior when developing new products and features.


  • What experiences lead Brent to his product management philosophies? (2:26)
  • What is User Science and how does Brent apply it at his organization? (3:45)
  • How does Brent uncover actual user behaviors and how does it lead to more meaningful insights? (7:30)
  • What are the challenges associated with user science? How can product teams get started? (9:12)

Brent Tworetzky

Executive Vice President of Product at XO Group

Put our guest's advice into action.

Alpha is the world's most powerful product management platform for running experiments and generating on-demand insights.

Learn More

Subscribe to receive the latest episodes and exclusive resources

Related Episodes


High-Impact Experimentation is Product Management

Holly Hester-Reilly, Product Consultant and former Product Owner at Shutterstock, shares how she runs experiments to test critical assumptions and make better decisions throughout the product lifecycle.

Listen to Episode

Cutting Through Red Tape is Product Management

Thor Ernstsson, CEO of Alpha, shares the greatest obstacles to building great products and how product managers can start practicing experimentation inside a large organization.

Listen to Episode