LISTEN NOW

Triangle Icon Triangle Icon Triangle Icon

User Onboarding is Product Management

Kevin Dewalt, Entrepreneur and Angel Investor, shares how to use content and relationship management to onboard new customers and why he thinks relying too heavily on quantitative metrics can lead product teams astray.


Highlights

  • How do you start creating, evaluating and optimizing a user onboarding experience? (5:53)
  • What is concierge onboarding and how can it help with the process? (10:58)
  • How do you balance educating customers about their problems and solving problems you know they have? (14:35)
  • Behind the scenes of pivoting, building an MVP and using education for lead generation and customer development. (22:49)

Kevin Dewalt

Entrepreneur and Angel Investor

Put our guest's advice into action.

Alpha is the world's most powerful product management platform for running experiments and generating on-demand insights.

Learn More

Subscribe to receive the latest episodes and exclusive resources

Related Episodes

101

B2B is Product Management

Aakriti Agarwal, Deployments and Growth at Blend and former Product Manager at Palantir, shares how she gains insights to make a meaningful impact on her customers’ bottom line and how she handles feature requests from customers with big budgets.

Listen to Episode
94

Customer Experience is Product Management

Anthony Schrauth, Chief Innovation Officer at Betterment, shares how his customer experience team’s insights inform product decisions and what he’s learned growing his company from 4 to 224 people.

Listen to Episode
114

Building SaaS is Product Management

Dan Martell, CEO of Clarity and Investor in Intercom, Unbounce and Udemy, shares his best techniques for validating SaaS product and feature ideas and how he aligns his team when changing the product roadmap.

Listen to Episode