User Experience is Product Management

Sarah Doody, user experience designer and founder of The UX Notebook, speaks about the role of storytelling in product management and how data informs UX decisions.


  • Where does Sarah think user experience and product management intersect? (6:06)
  • How does data inform UX decisions? (8:10)
  • Some of the most common mistakes teams make in regards to UX. (10:50)
  • What is “micro-feedback” and how does it fit into UX? (14:46)
  • Storytelling as an important function for product managers. (19:00)
  • What are the best practices Sarah recommends for PM’s to collaborate with UI/UX designers? (23:53)

Sarah Doody

User experience designer and product strategist

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