Jared Spool, “Maker of Awesomeness” at Center Centre/UIE, shares how companies can make design a competitive advantage and two practices for creating a culture of continuous of learning.
Jared Spool is a “Maker of Awesomeness” at Center Centre/UIE. Center Centre is the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers. UIE is Center Centre’s professional development arm, dedicated to understanding what it takes for organizations to produce competitively great products and services.
In the 39 years he’s been in the tech field, he’s worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere.
At the beginning of our conversation, Jared describes the four stages of learning that teams need to move through to make user experience design a competitive advantage:
- Unconscious incompetence
- Conscious incompetence
- Conscious competence
- Unconscious competence
He acknowledges that most people don’t learn the skills they need to be successful at work in school. Rather, on the job training is the best way to learn. To create a workplace environment that facilitates learning, Jared recommends creating a workplace environment that encourages learning and reflection.
You’ll learn a lot from this episode about design leadership, learning, and measuring success.
Here are the highlights:
- What companies need to do to make design a competitive advantage (5:29)
- How product managers and designers can align on creating a great user experience (10:59)
- Jared shares his recommendations on creating a culture of continuous learning (14:36)
- Jared discusses the value of the Net Promoter Score as a success metric (19:39)