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User Experience Design is Product Management

Great designers don’t fall in love with their solution. Great designers fall in love with the problem.

Jared Spool, “Maker of Awesomeness” at Center Centre/UIE, shares how companies can make design a competitive advantage and two practices for creating a culture of continuous of learning.


Jared Spool is a “Maker of Awesomeness” at Center Centre/UIE. Center Centre is the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers. UIE is Center Centre’s professional development arm, dedicated to understanding what it takes for organizations to produce competitively great products and services.

In the 39 years he’s been in the tech field, he’s worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere.

At the beginning of our conversation, Jared describes the four stages of learning that teams need to move through to make user experience design a competitive advantage:

  1. Unconscious incompetence
  2. Conscious incompetence
  3. Conscious competence
  4. Unconscious competence

He acknowledges that most people don’t learn the skills they need to be successful at work in school. Rather, on the job training is the best way to learn. To create a workplace environment that facilitates learning, Jared recommends creating a workplace environment that encourages learning and reflection.

You’ll learn a lot from this episode about design leadership, learning, and measuring success.

Here are the highlights:

Jared Spool

"Maker of Awesomeness" at Center Centre/UIE

Jared’s Recommended Resources on User Experience Design

What Jared is Reading and Listening To Right Now

Jared’s Favorite New Product Outside of Work

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