LISTEN NOW

Triangle Icon Triangle Icon Triangle Icon

User Engagement is Product Management

Nir Eyal, serial entrepreneur and author of Hooked: How to Build Habit Forming Products, shares how habit formation can replace expensive ads and spammy marketing tactics, whether hooks can replace solutions to pain points, how Facebook gets users hooked, and the truth behind Facebook’s acquisition of Instagram.


Highlights

  • Can you build a habit forming product without solving a pain point? (3:15)
  • How can product managers test and measure habit formation? (6:26)
  • What does it take to steal a competitor’s users habits? (11:29)
  • What are the key metrics and KPIs for user engagement? (16:14)

Nir Eyal

Author of Hooked: How to Build Habit Forming Products

Put our guest's advice into action.

Alpha is the world's most powerful product management platform for running experiments and generating on-demand insights.

Learn More

Subscribe to receive the latest episodes and exclusive resources

Related Episodes

74

Strategic Storytelling is Product Management

Andy Raskin, a strategic messaging consultant, shares the five key components of an effective story and the secrets to getting buy-in for a big decision.

Listen to Episode
71

Persuasive Design is Product Management

Victor Yocco, Author and Research Director at EY-Intuitive, shares the key psychological principles that drive user adoption and how product teams can use these principles to build more persuasive products.

Listen to Episode
111

Motivating Users is Product Management

Eric Feige, General Manager at Magenic and former Vice President of Digital Transformation at Prudential, and Dr. Scott Rigby, CEO of Immersyve, discuss the psychology behind motivating users and how to make the case for a new idea at a large company within a regulated industry.

Listen to Episode
109

Behavioral Psychology is Product Management

Matt Wallaert, former Director at Microsoft Ventures and Chief Product Officer at Thrive, shares how he’s applied psychology to drive behavioral change in education and personal finance.

Listen to Episode