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The Build Trap is Product Management

Melissa Perri, Product Consultant, Speaker and Author of the upcoming book The Build Trap, discusses how to balance getting to market quickly with validating that there’s demand for what you’re building, the importance of focusing on outcomes rather than outputs, and how to squash a poor performing feature.


  • What is “The Build Trap”? (1:59)
  • How does the build trap manifest differently in startups vs large organizations? (8:30)
  • How do you balance getting to market quickly with ensuring that what you’re building is necessary? (11:20)
  • What are the benefits of experimentation from an ROI perspective? (22:58)

Melissa Perri

Product Consultant, Speaker and Author of the upcoming book The Build Trap

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