All Episodes

Startup Articles

29

Collaboration is Product Management

Helen Altshuler, CTO of Peer IQ and former Executive Director of Technology at JP Morgan Chase, shares how product managers can collaborate with designers and engineers in an agile environment, and how to communicate with the c-suite.

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27

User Onboarding is Product Management

Kevin Dewalt, Entrepreneur and Angel Investor, shares how to use content and relationship management to onboard new customers and why he thinks relying too heavily on quantitative metrics can lead product teams astray.

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26

Diversity is Product Management

Scarlett Sieber, Senior Vice President of Open Innovation at BBVA, shares how diversity can help product teams, what organizations can do to attract diverse talent, and what men can do to move the conversation forward.

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23

Partnership is Product Management

Scott Pollack, Head of Business Development at SumAll, shares how startups and large companies can form valuable partnerships, and how product teams can capitalize them.

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20

Data-Driven Decision Making is Product Management

Maggie Jan, Data Scientist at Keen.io, tells us about the importance of looking at trends in data, the shortcomings of intuition, and how to build dashboards for interpreting metrics.

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19

Developer Evangelism is Product Management

Tim Falls, Vice President of Community at Keen.io, tells us how an API can facilitate product and distribution partnerships, how developer evangelism can improve your product, and the first steps to take in building out a developer evangelism initiative.

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18

Conversion is Product Management

Jason Schwartz, Product Owner of Conversion at Spotify, talks about cohort analysis, analyzing user behavior, and how to convert freemium users into paying customers.

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15

Security is Product Management

Nadav Benbarak, Head of Product Marketing at Okta, discusses the opportunities in security, balancing user experience with security, and what organizations can do to be more secure.

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11

Customer Success is Product Management

Stephen O’Keefe, Customer Success Manager at Hubspot, shares what a day in a life of in customer success management entails, how it informs product managers, and it’s key performance indicators.

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7

Monetization is Product Management

Swapnil Parikh, a monetization product manager at Tumblr, illustrates how monetization is at the intersection of sales and user experience. He shares what a day in his life is like and why cracking the code of the native experience is the key to revenue.

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6

Experimentation is Product Management

Tristan Kromer shares the differences between qualitative and quantitative user feedback, how to effectively formulate hypotheses, and the role of statistical significance in interpreting results.

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5

Career Advancement is Product Management

Gayle Laakmann McDowell, Author of Cracking the PM Interview and former software engineer at Google, Microsoft, and Apple, shares what it takes to become a top 1% product manager, how to answer the toughest PM job interview questions, and how to advance your career in the field.

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4

Hiring is Product Management

Will Cole, Director of Product at Stack Exchange, illustrates how to transition from a company that goes out to find talent into a company that attracts talent, how to source and screen innovative product people, and how to build rapport with engineers.

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3

User Engagement is Product Management

Nir Eyal, serial entrepreneur and author of Hooked: How to Build Habit Forming Products, shares how habit formation can replace expensive ads and spammy marketing tactics, whether hooks can replace solutions to pain points, how Facebook gets users hooked, and the truth behind Facebook’s acquisition of Instagram.

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2

Community is Product Management

Sarah Judd Welch, Founder of Loyal, shares how product managers can gain customer insights through community management, how AirBnB builds community, and the KPIs to measure the ROI of community.

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1

Demand Validation is Product Management

Steve Cohn, Founder of Validately, shares the tactics for validating demand for a product idea before building it, why he thinks Minimum Viable Products should die, and what he means when he says product managers are in the business of homeruns.

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