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Conversion is Product Management

Jason Schwartz, Product Owner of Conversion at Spotify, talks about cohort analysis, analyzing user behavior, and how to convert freemium users into paying customers.

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Security is Product Management

Nadav Benbarak, Head of Product Marketing at Okta, discusses the opportunities in security, balancing user experience with security, and what organizations can do to be more secure.

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Customer Success is Product Management

Stephen O’Keefe, Customer Success Manager at Hubspot, shares what a day in a life of in customer success management entails, how it informs product managers, and it’s key performance indicators.

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Monetization is Product Management

Swapnil Parikh, a monetization product manager at Tumblr, illustrates how monetization is at the intersection of sales and user experience. He shares what a day in his life is like and why cracking the code of the native experience is the key to revenue.

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Experimentation is Product Management

Tristan Kromer shares the differences between qualitative and quantitative user feedback, how to effectively formulate hypotheses, and the role of statistical significance in interpreting results.

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Career Advancement is Product Management

Gayle Laakmann McDowell, Author of Cracking the PM Interview and former software engineer at Google, Microsoft, and Apple, shares what it takes to become a top 1% product manager, how to answer the toughest PM job interview questions, and how to advance your career in the field.

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Hiring is Product Management

Will Cole, Director of Product at Stack Exchange, illustrates how to transition from a company that goes out to find talent into a company that attracts talent, how to source and screen innovative product people, and how to build rapport with engineers.

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User Engagement is Product Management

Nir Eyal, serial entrepreneur and author of Hooked: How to Build Habit Forming Products, shares how habit formation can replace expensive ads and spammy marketing tactics, whether hooks can replace solutions to pain points, how Facebook gets users hooked, and the truth behind Facebook’s acquisition of Instagram.

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Community is Product Management

Sarah Judd Welch, Founder of Loyal, shares how product managers can gain customer insights through community management, how AirBnB builds community, and the KPIs to measure the ROI of community.

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Demand Validation is Product Management

Steve Cohn, Founder of Validately, shares the tactics for validating demand for a product idea before building it, why he thinks Minimum Viable Products should die, and what he means when he says product managers are in the business of homeruns.

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