Scarlett Sieber, Senior Vice President of Open Innovation at BBVA, shares how diversity can help product teams, what organizations can do to attract diverse talent, and what men can do to move the conversation forward.
Tim Falls, Vice President of Community at Keen.io, tells us how an API can facilitate product and distribution partnerships, how developer evangelism can improve your product, and the first steps to take in building out a developer evangelism initiative.
Swapnil Parikh, a monetization product manager at Tumblr, illustrates how monetization is at the intersection of sales and user experience. He shares what a day in his life is like and why cracking the code of the native experience is the key to revenue.
Gayle Laakmann McDowell, Author of Cracking the PM Interview and former software engineer at Google, Microsoft, and Apple, shares what it takes to become a top 1% product manager, how to answer the toughest PM job interview questions, and how to advance your career in the field.
Will Cole, Director of Product at Stack Exchange, illustrates how to transition from a company that goes out to find talent into a company that attracts talent, how to source and screen innovative product people, and how to build rapport with engineers.
Nir Eyal, serial entrepreneur and author of Hooked: How to Build Habit Forming Products, shares how habit formation can replace expensive ads and spammy marketing tactics, whether hooks can replace solutions to pain points, how Facebook gets users hooked, and the truth behind Facebook’s acquisition of Instagram.
Steve Cohn, Founder of Validately, shares the tactics for validating demand for a product idea before building it, why he thinks Minimum Viable Products should die, and what he means when he says product managers are in the business of homeruns.