Stacey Weber, an Instructor at Pragmatic Marketing, shares how product management fits into an organization's structure, the role innovation teams play in entering new markets, and how product and innovation teams can collaborate.
Melissa Perri, Product Consultant, Speaker and Author of the upcoming book The Build Trap, discusses how to balance getting to market quickly with validating that there’s demand for what you’re building, the importance of focusing on outcomes rather than outputs, and how to squash a poor performing feature.
Marc Sirkin, CMO at SpendBoss and former Director at PWC, shares how product managers can support go-to-market strategy and his advice for unlocking collaboration between product management and marketing teams.
Rebecca Hamilton, Georgetown Professor and Harvard Business Review Contributor, shares the ramifications of psychological distance in the user research process and how product managers can leverage it to get more accurate feedback.
Helen Altshuler, CTO of Peer IQ and former Executive Director of Technology at JP Morgan Chase, shares how product managers can collaborate with designers and engineers in an agile environment, and how to communicate with the c-suite.
Kevin Dewalt, Entrepreneur and Angel Investor, shares how to use content and relationship management to onboard new customers and why he thinks relying too heavily on quantitative metrics can lead product teams astray.
Scarlett Sieber, Senior Vice President of Open Innovation at BBVA, shares how diversity can help product teams, what organizations can do to attract diverse talent, and what men can do to move the conversation forward.