Alicia Dixon, Senior Product Manager at Hilton Worldwide, explains the key differences between mobile and web product management, including gaining customer insights and communicating with key stakeholders.
Karen Landry, Product Director at Mindgrub, shares the opportunities and challenges presented by consumers armed with numerous devices, and how to communicate throughout the product development process.
Marc Sirkin, CMO at SpendBoss and former Director at PWC, shares how product managers can support go-to-market strategy and his advice for unlocking collaboration between product management and marketing teams.
Rebecca Hamilton, Georgetown Professor and Harvard Business Review Contributor, shares the ramifications of psychological distance in the user research process and how product managers can leverage it to get more accurate feedback.
Helen Altshuler, CTO of Peer IQ and former Executive Director of Technology at JP Morgan Chase, shares how product managers can collaborate with designers and engineers in an agile environment, and how to communicate with the c-suite.
Kevin Dewalt, Entrepreneur and Angel Investor, shares how to use content and relationship management to onboard new customers and why he thinks relying too heavily on quantitative metrics can lead product teams astray.
Jonathan Berger, former Associate Director of Product Design at Pivotal Labs, uncovers the pitfalls of the status quo in Agile environments and how borrowing concepts from extreme programming can enable product designers to operate more effectively.