All Episodes

Directors Articles

72

Partnering with an Agency is Product Management

Atandra Burman, Director of Program Management at Y Media Labs, shares the keys to agency-client relationships, how to execute customer research effectively and best practices for communicating throughout the product lifecycle.

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71

Persuasive Design is Product Management

Victor Yocco, Author and Research Director at EY-Intuitive, shares the key psychological principles that drive user adoption and how product teams can use these principles to build more persuasive products.

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68

International Growth is Product Management

Vinay Ramani, Head of Global Growth at Uber, shares his playbook for building products and teams in new markets, the importance of entrepreneurial and empathic team leaders and why culture is critical to international growth.

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67

Breakthrough Innovation is Product Management

Flavio Masson, Head of Innovation at AARP Life Reimagined, shares the mindsets and culture needed for breakthrough innovation and the key metrics to consider when validating and scaling a new product or feature.

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65

Active Process is Product Management

Samuel Clemens, Founder and Chief Product Officer at InsightSquared, discusses the purpose and implementation of process in product management and how his approach differs from our past guest, David Cancel.

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64

No Bullsh*t Lean is Product Management

Bob Dorf, Author of The Startup Owner’s Manual, shares how product managers and the c-suite can embrace a culture of innovation and how companies can incentivize employees to take risks.

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63

User Science is Product Management

Brent Tworetzky, Executive Vice President of Product at XO Group, shares his philosophy of user science, and explains how to assess customer perceptions and behavior when developing new products and features.

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62

Recruiting is Product Management

Rick Aronstein, Head of Product Recruitment at AC Lion, shares how companies can recruit the best product managers, how to assess culture fit and how product managers can find their next great opportunity.

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60

Rallying Stakeholders is Product Management

Joe Lalley, Digital and Social Strategy Director at PwC, shares how to align stakeholders and make the case for key product decisions based on his experience building PwC’s homepage.

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59

Adopting Mobile is Product Management

Warren Wan, Director of Product at Under Armour Connected Fitness, discusses what opportunities mobile presents for large companies, how to transition from a startup into a large company, and his user engagement lessons learned while at MyFitnessPal.

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57

Customer Development is Product Management

Cindy Alvarez, Director of User Experience at Yammer (a Microsoft company), shares how she advocated for Lean methodologies at her organization and how to gain meaningful insights from customer interviews.

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55

Media Monetization and Distribution is Product Management

Dan Blumberg, Product Director for New York Times Global, shares how his team runs experiments, strategies for media monetization and new opportunities for content distribution.

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54

Navigating Human Complexity is Product Management

Matt LeMay, Co-Founder of Constellate Data and Former Head of Consumer Product at Bitly, talks about how to influence without authority and how to utilize qualitative and quantitative data.

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53

Scaling is Product Management

Brandon Chu, Product Manager at Shopify, shares how to install a customer empathy engine in a growing organization and how to increase speed despite the complexity.

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52

Building a Customer-Driven Product Team is Product Management

David Cancel, CEO of Drift and formerly Chief Product Officer at Hubspot, shares how to build great product teams and how autonomy increases employee retention and customer-centricity.

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51

Overcoming Challenges is Product Management

Brian Lawley, CEO of 280 Group, shares the most common challenges in product management today and what product managers can do to solve them.

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50

10% Entrepreneurship is Product Management

Patrick McGinnis, angel investor and author of The 10% Entrepreneur, shares how having a side project can help product managers and the best time management strategies for doing so.

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49

Keeping Business In Mind is Product Management

Jesus Ramirez, VP of Product at Tallwave, discusses what he believes are the most overlooked aspects of product management: design, branding, and user acquisition.

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48

Organizational Design is Product Management

Stacey Weber, an Instructor at Pragmatic Marketing, shares how product management fits into an organization's structure, the role innovation teams play in entering new markets, and how product and innovation teams can collaborate.

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47

The Build Trap is Product Management

Melissa Perri, Product Consultant, Speaker and Author of the upcoming book The Build Trap, discusses how to balance getting to market quickly with validating that there’s demand for what you’re building, the importance of focusing on outcomes rather than outputs, and how to squash a poor performing feature.

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