Directors

81 Directors episodes

79

The Internet of Things is Product Management

Daniel Elizalde, Author, Product Leader and Stanford Professor, explores the potential of the internet of things, the impact it will have on product teams, and why collaboration is the key to success.

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78

Assessing Market Viability is Product Management

Christophe Gillet, VP of Product Management at Vimeo, shares his swiss army knife of product validation techniques and zeros in on how to prioritize customer feedback.

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74

Strategic Storytelling is Product Management

Andy Raskin, a strategic messaging consultant, shares the five key components of an effective story and the secrets to getting buy-in for a big decision.

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73

Exploratory Research is Product Management

Teena Singh, Director of User Experience at ADP, shares why she interviews customers at their workplace, how to craft user stories with context and the role of domain expertise in product management.

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72

Partnering with an Agency is Product Management

Atandra Burman, Director of Program Management at Y Media Labs, shares the keys to agency-client relationships, how to execute customer research effectively and best practices for communicating throughout the product lifecycle.

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71

Persuasive Design is Product Management

Victor Yocco, Author and Research Director at EY-Intuitive, shares the key psychological principles that drive user adoption and how product teams can use these principles to build more persuasive products.

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68

International Growth is Product Management

Vinay Ramani, Head of Global Growth at Uber, shares his playbook for building products and teams in new markets, the importance of entrepreneurial and empathic team leaders and why culture is critical to international growth.

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67

Breakthrough Innovation is Product Management

Flavio Masson, Head of Innovation at AARP Life Reimagined, shares the mindsets and culture needed for breakthrough innovation and the key metrics to consider when validating and scaling a new product or feature.

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65

Active Process is Product Management

Samuel Clemens, Founder and Chief Product Officer at InsightSquared, discusses the purpose and implementation of process in product management and how his approach differs from our past guest, David Cancel.

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64

No Bullsh*t Lean is Product Management

Bob Dorf, Author of The Startup Owner’s Manual, shares how product managers and the c-suite can embrace a culture of innovation and how companies can incentivize employees to take risks.

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63

User Science is Product Management

Brent Tworetzky, Executive Vice President of Product at XO Group, shares his philosophy of user science, and explains how to assess customer perceptions and behavior when developing new products and features.

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62

Recruiting is Product Management

Rick Aronstein, Head of Product Recruitment at AC Lion, shares how companies can recruit the best product managers, how to assess culture fit and how product managers can find their next great opportunity.

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