All Episodes

Directors Articles

177

Keeping a Pulse on Consumers is Product Management

Anastasia Goodstein, Senior Vice President of Digital at The Advertising Council, and Rachelle Reeder, Director of Strategy and Evaluation at The Advertising Council, share how they adapt to emerging consumer trends and technologies and utilize experimentation to launch campaigns that make an impact.

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176

Moving Fast is Product Management

David O'Malley, Product Innovation and Digital Transformation leader at General Electric, shares how he helped teams across GE shift from analog to digital and adopt modern product management best practices.

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175

Making Investment Decisions is Product Management

Nick Hill, Product Manager at Humana, discusses how to get executives to invest in iteration, and why product management is similar to investment management.

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171

Growing SaaS Companies is Product Management

Kyle Poyar, Senior Director of Market Strategy at OpenView Partners, an expansion stage venture capital firm, shares the most effective SaaS pricing and packaging strategies, why product led growth is so important, and the most important SaaS metrics.

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168

Market Research is Product Management

Gregg Archibald and Leonard Murphy, Partners at Gen2 Advisors and GreenBook, share what product managers need to know about market research, how product managers and researchers can collaborate more effectively, and how technology is reshaping the field.

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164

Prioritizing Opportunities is Product Management

Charles Battle, Senior Director of Product Management at LendingTree, shares how he evaluates new opportunities, conducts business case analysis, and runs split tests on live products.

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162

Discovery Research is Product Management

Alanna Ford, Innovation Product Manager at AARP, shares how she conducts user research to discover and validate new product concepts.

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161

Making Tradeoffs is Product Management

Wayne Greene, former Senior Director of Product Management at VMware, discusses how he approaches prioritizing features, allocating resources across a portfolio of products, and communicating decisions with key stakeholders.

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160

Building Freemium Products is Product Management

Michael Pici, Director of Product, Growth at Hubspot, shares how he’s launched freemium products to drive adoption of Hubspot’s premium products, and how the company’s go-to-market strategy shifted as it expanded from a single product to a platform.

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158

Skill Building is Product Management

Manav Mishra, VP of Product Management at Teridion, shares the two most important skills that product managers need to have and how he balances strategic thinking with execution.

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157

Hiring a Chief Product Officer is Product Management

Shelley Perry, Venture Partner at Insight Venture Partners, discusses when and how to hire a Chief Product Officer and what it takes to scale from growth stage to IPO.

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152

Executive Coaching is Product Management

Crystal Fernando, Partner at WhatBox Partners and Former Head of Global Delivery at InterContinental Hotels Group, shares how to build high-performing teams and her approach to coaching innovation leaders.

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151

Getting Things Done is Product Management

David Allen, Author of Getting Things Done, discusses how to manage complex projects, be more productive, and stay focused on your most important work.

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148

Navigating Reorgs is Product Management

Stephen Heidari-Robinson and Suzanne Heywood, Authors of “Reorg: How to Get It Right”, share how reorgs can help companies adapt to market changes, and strategies for product teams to navigate them successfully.

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147

Managing Distributed Teams is Product Management

Sarah Kuehnle, Head of Product at Dribbble, discusses the benefits of remote work, how she fosters a strong company culture, and effective strategies for remote collaboration.

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146

Infusing Startup Culture is Product Management

Alex Gruber, Senior Director of Product at Vonage, shares how he infuses a startup-minded culture within a large organization, and how he drives a transition to agile product management.

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145

Transforming Organizations is Product Management

Frits Habermann, CEO of PicMonkey and former CTO of Lynda.com, shares how he’s led companies through cultural transformations, acquisitions, and new product launches.

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142

Decentralizing Decision-Making is Product Management

Justin Bauer, VP of Product at Amplitude, shares his approach to forming teams that are empowered to make decisions, strategies for improving user retention, and how to get your organization started with data-driven decision making.

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139

Starting a New Business Unit is Product Management

Andres Glusman, Head of Meetups at WeWork, and Michael Curtes, Product Director at Meetup, discuss how the company will integrate with WeWork post-acquisition.

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138

Becoming Data-Driven is Product Management

Sam Nordstrom, Product Manager at Intuit, shares how Intuit transformed into a more customer-centric company and how teams can adopt data-driven approaches.

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