B2C

10 B2C episodes

128

Emerging Technology is Product Management

Phillip Easter, Director of Mobile Apps & Wearables at American Airlines, shares how he’s leveraging emerging technologies and partnering with startups to reshape customer experience.

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113

High-Impact Experimentation is Product Management

Holly Hester-Reilly, Product Consultant and former Product Owner at Shutterstock, shares how she runs experiments to test critical assumptions and make better decisions throughout the product lifecycle.

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111

Motivating Users is Product Management

Eric Feige, General Manager at Magenic and former Vice President of Digital Transformation at Prudential, and Dr. Scott Rigby, CEO of Immersyve, discuss the psychology behind motivating users and how to make the case for a new idea at a large company within a regulated industry.

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68

International Growth is Product Management

Vinay Ramani, Head of Global Growth at Uber, shares his playbook for building products and teams in new markets, the importance of entrepreneurial and empathic team leaders and why culture is critical to international growth.

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55

Media Monetization and Distribution is Product Management

Dan Blumberg, Product Director for New York Times Global, shares how his team runs experiments, strategies for media monetization and new opportunities for content distribution.

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18

Conversion is Product Management

Jason Schwartz, Product Owner of Conversion at Spotify, talks about cohort analysis, analyzing user behavior, and how to convert freemium users into paying customers.

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9

Personalization is Product Management

Justin Hendrix, Executive Director at NYC Media Lab, discusses how personalization can help product managers build better products for users, the business case for personalization, and what the future holds.

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7

Monetization is Product Management

Swapnil Parikh, a monetization product manager at Tumblr, illustrates how monetization is at the intersection of sales and user experience. He shares what a day in his life is like and why cracking the code of the native experience is the key to revenue.

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3

User Engagement is Product Management

Nir Eyal, serial entrepreneur and author of Hooked: How to Build Habit Forming Products, shares how habit formation can replace expensive ads and spammy marketing tactics, whether hooks can replace solutions to pain points, how Facebook gets users hooked, and the truth behind Facebook’s acquisition of Instagram.

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2

Community is Product Management

Sarah Judd Welch, Founder of Loyal, shares how product managers can gain customer insights through community management, how AirBnB builds community, and the KPIs to measure the ROI of community.

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