Kyle Poyar, Senior Director of Market Strategy at OpenView Partners, an expansion stage venture capital firm, share the most effective SaaS pricing and packaging strategies, why product led growth is so important, and the most important SaaS metrics.
Michael Pici, Director of Product, Growth at Hubspot, shares how he’s launched freemium products to drive adoption of Hubspot’s premium products, and how the company’s go-to-market strategy shifted as it expanded from a single product to a platform.
Kanishka Maheshwari, former Director of Product at Salesforce, shares how he applied machine learning and experimentation to build Salesforce’s most used feature, how he collaborates with engineers, and how company culture contributes to growth.
Dan Martell, CEO of Clarity and Investor in Intercom, Unbounce and Udemy, shares his best techniques for validating SaaS product and feature ideas and how he aligns his team when changing the product roadmap.
Jeremy Glassenberg, Product Consultant and former Platform Manager at Box, shares how to launch a successful API, including his best advice for growing a developer ecosystem and integrating with app marketplaces.
Aakriti Agarwal, Deployments and Growth at Blend and former Product Manager at Palantir, shares how she gains insights to make a meaningful impact on her customers’ bottom line and how she handles feature requests from customers with big budgets.
Jon Stross, Co-Founder of Greenhouse, shares why developing empathy is more powerful than having domain expertise, why product managers should do customer support, and how he validated demand for Greenhouse.
Samuel Clemens, Founder and Chief Product Officer at InsightSquared, discusses the purpose and implementation of process in product management and how his approach differs from our past guest, David Cancel.
Kevin Dewalt, Entrepreneur and Angel Investor, shares how to use content and relationship management to onboard new customers and why he thinks relying too heavily on quantitative metrics can lead product teams astray.
Tim Falls, Vice President of Community at Keen.io, tells us how an API can facilitate product and distribution partnerships, how developer evangelism can improve your product, and the first steps to take in building out a developer evangelism initiative.