B2B

12 B2B episodes

124

Research and Development is Product Management

Marc Rubner, VP of Product Management and Marketing at Blackboard, shares how he builds new products from within established companies and how he inspires his customers in the edtech market to buy.

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123

Conquering a Category is Product Management

Michel Feaster, CEO of Usermind, shares her approach to building and managing a portfolio of products, prioritizing opportunities, and conquering a category.

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114

Building SaaS is Product Management

Dan Martell, CEO of Clarity and Investor in Intercom, Unbounce and Udemy, shares his best techniques for validating SaaS product and feature ideas and how he aligns his team when changing the product roadmap.

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106

Building APIs is Product Management

Jeremy Glassenberg, Product Consultant and former Platform Manager at Box, shares how to launch a successful API, including his best advice for growing a developer ecosystem and integrating with app marketplaces.

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101

B2B is Product Management

Aakriti Agarwal, Deployments and Growth at Blend and former Product Manager at Palantir, shares how she gains insights to make a meaningful impact on her customers’ bottom line and how she handles feature requests from customers with big budgets.

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80

Empathy is Product Management

Jon Stross, Co-Founder of Greenhouse, shares why developing empathy is more powerful than having domain expertise, why product managers should do customer support, and how he validated demand for Greenhouse.

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70

Handling Feature Requests is Product Management

Michael Sacca, Head of partnerships at Crew, discusses the value of partnerships, how to evaluate feature requests and creative ways of saying ‘no’.

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69

Bottom Up Selling is Product Management

Ryan Burke, VP of Sales at InVision, discusses the art of bottom up selling, how continuous improvement increases customer adoption and how product teams should interface with sales teams.

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65

Active Process is Product Management

Samuel Clemens, Founder and Chief Product Officer at InsightSquared, discusses the purpose and implementation of process in product management and how his approach differs from our past guest, David Cancel.

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27

User Onboarding is Product Management

Kevin Dewalt, Entrepreneur and Angel Investor, shares how to use content and relationship management to onboard new customers and why he thinks relying too heavily on quantitative metrics can lead product teams astray.

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23

Partnership is Product Management

Scott Pollack, Head of Business Development at SumAll, shares how startups and large companies can form valuable partnerships, and how product teams can capitalize them.

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19

Developer Evangelism is Product Management

Tim Falls, Vice President of Community at Keen.io, tells us how an API can facilitate product and distribution partnerships, how developer evangelism can improve your product, and the first steps to take in building out a developer evangelism initiative.

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