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Strategic Storytelling is Product Management

Andy Raskin, a strategic messaging consultant, shares the five key components of an effective story and the secrets to getting buy-in for a big decision.


  • How is storytelling an effective tool for product managers and how can they benefit from it? (5:50)
  • What are the key elements of a story that enables people to align behind change? (7:15)
  • What is “The Move” and how does it relate to the five most important aspects of a good story? (10:15)
  • What role does a villain play in storytelling and what is a practical example? (12:40)
  • Andy has written about the notion of the promised land, what is it and how does it evolve with a company’s long-term goals? (14:10)

Andy Raskin

Strategic messaging consultant

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