Storytelling is Product Management

Valla Vakili, a product leader from iHeartMedia and Yahoo!, gives us his product management war stories, and explains how storytelling can align key stakeholders and engage users.


  • How can prototypes help tell a story? (12:48)
  • How does storytelling play a role in the everyday life of a product manager? (14:47)
  • How can storytelling help build engagement with users? (19:35)
  • What are the key ingredients of a great story? (23:39)

Valla Vakili

Product leader from iHeartMedia and Yahoo!


Put our guest's advice into action.

Alpha is the fastest way to learn about your future customers.

Learn More

Subscribe to receive the latest episodes and exclusive resources

Related Episodes


Strategic Storytelling is Product Management

Andy Raskin, a strategic messaging consultant, shares the five key components of an effective story and the secrets to getting buy-in for a big decision.

Listen to Episode

No Bullsh*t Lean is Product Management

Bob Dorf, Author of The Startup Owner’s Manual, shares how product managers and the c-suite can embrace a culture of innovation and how companies can incentivize employees to take risks.

Listen to Episode

Rallying Stakeholders is Product Management

Joe Lalley, Digital and Social Strategy Director at PwC, shares how to align stakeholders and make the case for key product decisions based on his experience building PwC’s homepage.

Listen to Episode

Read our 2020 Product Management Insights Report

Get Report