Statistics is Product Management

Naira Musallam and Tim Lawton from Frontier7 discuss the role of statistical significance in product management, data analysis, and the viability of traditional market research.


  • Why does Naira think data is a blessing and a curse? (4:16)
  • What is the difference between statistical significance and meaningful results? (11:27)
  • Does Tim think there is value in interviewing just a few users? (25:59)

Naira Musallam and Tim Lawton


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