Scaling is Product Management

Brandon Chu, Product Manager at Shopify, shares how to install a customer empathy engine in a growing organization and how to increase speed despite the complexity.


  • Why does Brandon think speed is so important in product management and how does it relate to scaling? (13:10)
  • What happens to the product management function when you go from being a startup to being a large company? What is an ‘empathy engine’ and why is it important? (17:10)
  • What are some of the challenges associated with scaling? (24:40)

Brandon Chu

Product Manager at Shopify


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