Sales is Product Management

Steli Efti, CEO of, shares how product teams can leverage sales teams before and after product-market fit and how to scale a sales team.


  • How can product managers leverage sales teams to set and exceed customer expectations before product/market fit? (9:47)
  • How can product managers collaborate with the sales team after product/market fit? (14:50)
  • What are Steli’s thoughts on recruiting a first salesperson for a new product? (21:58)
  • How can you create a repeatable sales process and ensure the next 100 salespeople hired are good fits for selling the product? (24:30)

Steli Efti

CEO of

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