Recurring Revenue is Product Management

Tara Seshan, Product Manager at Stripe, shares how she created the roadmap for a new product launch and how to apply product management thinking to monetization and billing.

The market for software as a service (SaaS) products has exploded in recent years. Salesforce, Dropbox, and Slack are a few of many SaaS companies that have achieved breakout success.

Tara and her team at Stripe discovered that billing was a major challenge for SaaS companies. Given the company’s mission to grow the GDP of the Internet, it was an important problem for them to solve. Tara led the launch of the company’s new product, Stripe Billing, to do just that.

She shares how she developed the product from idea to delivery, how Stripe’s rapid growth – from hundreds of people when she first joined to thousands of people now – has impacted the product organization, and the lessons she learned about monetization in the process.

Interviewing users helped Tara discover the customer segments with the most acute need for Stripe Billing and which users within those organizations to initially focus on. She found that billing is not just a finance problem, it’s also a product problem.

Tara sees tremendous opportunity in applying product thinking to pricing and monetization. She shares how Meetup increased free to paid trial conversions by 300%.

Tara is vigilant about prioritization. She prioritizes opportunities that align with the long-term vision of the company and deliver the most significant impact in the short-term.

You’ll learn a lot from this episode about market segmentation, new product launches, and subscription billing.

Here are the highlights:

Tara Seshan

Product Manager at Stripe

Tara's recommended resource

What Tara is listening to

Tara's new favorite product

Put our guest's advice into action.

Alpha is the fastest way to learn about your future customers.

Learn More

Subscribe to receive the latest episodes and exclusive resources

Related Episodes


Revenue is Product Management

Jeff Morris, Director of Product Management - Revenue at Tinder, shares his approach to identifying monetization opportunities, launching new products, and measuring success.

Listen to Episode

Pricing is Product Management

Patrick Campbell, CEO of Price Intelligently, shares the best strategies and tactics for pricing a product and what product managers can do to increase the perceived value of their offerings.

Listen to Episode

Building SaaS is Product Management

Dan Martell, CEO of Clarity and Investor in Intercom, Unbounce and Udemy, shares his best techniques for validating SaaS product and feature ideas and how he aligns his team when changing the product roadmap.

Listen to Episode

Read our 2020 Product Management Insights Report

Get Report