Rallying Stakeholders is Product Management

Joe Lalley, Digital and Social Strategy Director at PwC, shares how to align stakeholders and make the case for key product decisions based on his experience building PwC’s homepage.


  • How does Joe get stakeholders’ input in the process of bringing a product to market? (8:30)
  • What is the “meeting before the meeting?” How has it helped Joe align with stakeholders? (14:40)
  • How does Joe use video to communicate with and educate stakeholders? (16:20)
  • How does Joe involve stakeholders in the process of gathering customer insights and how has it helped him? (18:20)

Joe Lalley

Digital and Social Strategy Director at PwC

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