Rebecca Hamilton, Georgetown Professor and Harvard Business Review Contributor, shares the ramifications of psychological distance in the user research process and how product managers can leverage it to get more accurate feedback.
- What is psychological distance and what inspired the idea? (1:42)
- What is the science behind psychological distance and how can product managers utilize the concept? (3:30)
- Surveys and other forms of self-reported data allow for abstract thinking when collecting user feedback. What are some other ways to collect user feedback that isn’t biased toward desirability, but rather feasibility? (8:14)
- Are surveys and in-person interviews always unreliable? How can you make them more reliable? (9:07)