Josh Wexler, Head of Product at Yieldmo, shares how prototypes can serve as a valuable method for communicating internally and externally, how to gain insights from user testing, and the common mistakes he sees product teams make.
- What are the different ways to build prototypes? (3:56)
- What is fidelity and how should it change throughout the product lifecycle? (5:27)
- What are the most common mistakes product managers make in building prototypes? (10:53)
- How can you generate reliable insights when testing prototypes? (18:22)
Get the ebook we co-wrote with Josh, “What Product Managers Need to Know About Rapid Prototyping”, here.