Victor Yocco, Author and Research Director at EY-Intuitive, shares the key psychological principles that drive user adoption and how product teams can use these principles to build more persuasive products.
- What is persuasive design and how does it impact product teams? (3:25)
- What is the psychology behind creating meaningful persuasive design? (6:35)
- How can product teams make design intentionally persuasive? (10:28)
- What key aspects of a persuasive design strategy did TurboTax implement to captivate users? (17:00)