Justin Hendrix, Executive Director at NYC Media Lab, discusses how personalization can help product managers build better products for users, the business case for personalization, and what the future holds.
- What is personalization and why is it important to product managers? (1:30)
- How can personalization provide value to users? (3:27)
- In what industries can personalization be applied? (5:27)
- What are the methodologies companies are using to bake personalization into their products? (8:01)
- What is the future of personalization? (10:25)