Partnering with an Agency is Product Management

Atandra Burman, Director of Product & Program Management at Y Media Labs, shares the keys to agency-client relationships, how to execute customer research effectively and best practices for communicating throughout the product lifecycle.


  • Why do companies such as Home Depot, The North Face, and First Republic partner with agencies such as Y Media Labs? (4:00)
  • What are the most important aspects of a successful agency relationship and project? (6:00)
  • What’s a case study that illustrates clear understanding and mutual business value in a successful agency relationship? (8:30)
  • What is like to execute a lean user research process as an agency? (10:50)
  • What are the best communications practices throughout the project lifecycle? (16:05)

Atandra Burman

Director of Program Management at Y Media Labs

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