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Navigating Reorgs is Product Management

It’s a time of great transition, but it’s also a time of opportunity.”

Stephen Heidari-Robinson and Suzanne Heywood, Authors of “Reorg: How to Get It Right”, share how reorgs can help companies adapt to market changes, and strategies for product teams to navigate them successfully.


When your company does a reorg, a lot can change. Your team, role, operations, and boss could all be different than they were before the reorg.

Stephen and Suzanne say that while the uncertainty can be challenging, it also presents opportunities for product teams.

In this episode, they discuss what reorgs are and how they impact product teams, and then provide advice on how product leaders can navigate them effectively. With decades of combined experience consulting on reorgs while at McKinsey, Stephen and Suzanne were the perfect guests to speak about these topics.

When most people hear the word reorg, cost cutting is the first thing that comes to mind. However, Stephen and Suzanne cite a study that shows that the most common reason why executives decide to reorg is to adapt to a change in business environment. More recently, the change that executives need to adapt to is the shift to digital technologies.

Companies may change the organizational structure, internal processes, or hiring requirements in order to develop digital product proficiency. Stephen encourages product leaders to try to get involved in shaping these changes:

“Try to get yourself involved in the reorganization. Don’t just see it as something that’s happening to you from the outside.”

He recommends asking what the desired outcomes are, and finding ways to help achieve them. The transition can give you the opportunity to try new initiatives. For example, it could be a good time to get rid of old ideas that are on the roadmap, or start working in a more agile way.

You’ll learn a lot from this episode about organizational design, strategy, and management.

Here are the highlights:

Stephen Heidari-Robinson and Suzanne Heywood

Authors of “Reorg: How to Get It Right”

Stephen and Suzanne's Recommended Resources on Reorgs

What Stephen and Suzanne are Reading and Listening To Right Now

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