M&A Integration is Product Management

Craig Mullett, President at Branison Group, shares how M&A can help companies expand their product offering, and the keys to successfully integrating product and culture after an acquisition.

Mergers and acquisitions (M&A) can help companies grow, provide more value to existing customers, and bring top talent into their organization. However, integrating an innovative product and culture is often a challenge, particularly for companies outside of the technology industry.

In this episode, Craig walks us through the M&A deal process from strategy to integration and shares best practices for executing each step.

He shares the four things acquiring companies need to evaluate when making acquisitions:

  1. Product and technology
  2. Markets and customers
  3. Operations
  4. Leadership and culture

Craig then stresses the importance of having an integration plan before making an acquisition and provides several recommendations for enabling the acquired company to continue to innovate.

Craig foresees increased M&A activity at the intersection of the digital and analog worlds, as companies outside the technology sector seek to provide more value to their existing customers. Listen to this episode to stay ahead of that curve!

Here are the highlights:

Craig Mullett

President at Branison Group

Craig's Recommended Resources on M&A Integration

What Craig is Reading and Listening To Right Now

Craig's Favorite New Product Outside of Work

Put our guest's advice into action.

Alpha is the fastest way to learn about your future customers.

Learn More

Subscribe to receive the latest episodes and exclusive resources

Related Episodes


Intrapreneurship is Product Management

Simone Ahuja, Founder of Blood Orange and Columnist at HBR.org, shares how companies can retain and empower entrepreneurial employees and what intrapreneurs can do to break through bureaucracy.

Listen to Episode

Adopting Mobile is Product Management

Warren Wan, Director of Product at Under Armour Connected Fitness, discusses what opportunities mobile presents for large companies, how to transition from a startup into a large company, and his user engagement lessons learned while at MyFitnessPal.

Listen to Episode

Employee Experience is Product Management

Lina Stern, Head of Employee Experience and Organizational Design at LearnVest, shares how to instill an innovative company culture, the best way to motivate employees, and best practices for navigating cultural a shift after an acquisition.

Listen to Episode

Nominate your colleague for our 2019 Year in Review report.

Take Survey