Karen Dillon, Contributing Editor of Harvard Business Review and co-author of Competing Against Luck, dissects the most common problems with corporate innovation efforts and shares how understanding customers’ job to be done can help product teams make better decisions.
- How does Karen use Disruption Theory to help companies innovate? (2:50)
- What are the most common corporate innovation strategies today? (5:35)
- How does “jobs to be done” inform product and feature development? (7:30)
- How can companies discover their customers’ jobs to be done? (9:30)
- What companies have successfully adopted the “jobs to be done” framework? (11:30)
- What are best practices for adopting the “jobs to be done” framework? (13:00)
- How can product teams track their progress towards helping customers’ achieve their “jobs to be done”? (15:30)