Iteration is Product Management

Michael Bamberger, Co-Founder of Alpha, talks substantiating intuition with data, aligning stakeholders to create an environment for iteration, and using data to make decisions.


  • What is the role of iteration in product management? (3:20)
  • What are the best organizational dynamics and structures for iteration? (9:31)
  • What are best practices for analyzing data and iterating accordingly? (18:38)
  • What are the biggest challenges and misconceptions about testing and experimentation? (25:24)
  • What are best practices for analyzing data and making it actionable? How do you know when and how to iterate? (35:12)

Michael Bamberger

Co-Founder of Alpha

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