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Incubation is Product Management

Jeremiah Zinn, Chief Product Officer at Bark & Co., shares the incubation process his company has built to enable continuous innovation and the methodology they use to validate new product concepts.


Highlights

  • Why does Jeremiah use the term incubation and what does the process look like? (3:03)
  • How does this process overcome the “innovator’s dilemma”, namely focussing too much on solving current needs and not foreseeing future needs? (6:55)
  • How does incubation sit and function within the greater organization? (9:35)
  • How does bark beta (their incubation system) validate new concepts? (11:55)
  • How does Jeremiah’s organization’s new product development process compare to how startups use lean methodologies? (16:15)

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