Ideation is Product Management

Bryan Mattimore, Co-Founder and Chief Idea Guy at Growth Engine, shares the techniques he’s used to help companies like Kraft and Ford generate new ideas and how to bring ideas to market from within a large organization.


  • What are best practices for iterating on initial ideas? (3:30)
  • How can companies effectively deploy ideation processes that aid in solving their problems? (5:45)
  • What are some of the use cases for ideation and how can organizations get started? (10:20)
  • How can customer feedback inform ideation? (13:00)
  • How can large companies bring their new idea to market? (15:30)

Bryan Mattimore

Co-Founder and Chief Idea Guy at Growth Engine

Put our guest's advice into action.

Alpha is the fastest way to learn about your future customers.

Learn More

Subscribe to receive the latest episodes and exclusive resources

Related Episodes


Customer Development is Product Management

Cindy Alvarez, Director of User Experience at Yammer (a Microsoft company), shares how she advocated for Lean methodologies at her organization and how to gain meaningful insights from customer interviews.

Listen to Episode

Being in the Right Place is Product Management

Len Sherman, Executive in Residence at Columbia Business School and former Senior Executive at Accenture, discusses why so few companies sustain market leadership, what leadership is required to do so, and what product managers can do to make an impact.

Listen to Episode

Intrapreneurship is Product Management

Simone Ahuja, Founder of Blood Orange and Columnist at, shares how companies can retain and empower entrepreneurial employees and what intrapreneurs can do to break through bureaucracy.

Listen to Episode

Read our 2020 Product Management Insights Report

Get Report