Go-To-Market Strategy is Product Management

Marc Sirkin, CMO at SpendBoss and former Director at PWC, shares how product managers can support go-to-market strategy and his advice for unlocking collaboration between product management and marketing teams.


  • How do the roles of marketing and product impact Go-to-Market strategy at large enterprises and small companies? (7:04)
  • What are Marc’s recommendations for large enterprises looking to invest in and support Go-to-Market strategies? (9:17)
  • Many product managers think the concept of a product launch is outdated. What impact does this have on Go-to-Market strategies? (12:41)
  • What metrics does Marc use to qualify success? (14:12)
  • How does Marc think marketing will change over the coming years? (16:50)


Put our guest's advice into action.

Alpha is the fastest way to learn about your future customers.

Learn More

Subscribe to receive the latest episodes and exclusive resources

Related Episodes


Sales is Product Management

Steli Efti, CEO of Close.io, shares how product teams can leverage sales teams before and after product-market fit and how to scale a sales team.

Listen to Episode

Partnership is Product Management

Scott Pollack, Head of Business Development at SumAll, shares how startups and large companies can form valuable partnerships, and how product teams can capitalize them.

Listen to Episode

Nominate your colleague for our 2019 Year in Review report.

Take Survey