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Decentralizing Decision-Making is Product Management

What’s the game that you’re playing and how do you keep score?”

Justin Bauer, VP of Product at Amplitude, shares his approach to forming teams that are empowered to make decisions, strategies for improving user retention, and how to get your organization started with data-driven decision making.


After helping large organizations shift to making data-driven decisions while at McKinsey, Justin started and sold a gaming company, and then joined Amplitude as the company’s first product hire.

As Amplitude scaled, leadership naturally moved further from customer problems. However, those closest to problems are usually the best suited solve them. To empower product managers to make such decisions, Justin breaks them into “pods.”

Pods are small, autonomous teams with a common objective and measure of success. Justin provides each pod with a vision, rather than a specific direction, and the team works to achieve a desired outcome. Pods benefit from having minimal dependencies and communication overhead.

Justin shares examples of pods he’s created and how he defines their success metrics.

He then shares how he helped large organizations become data-driven while he was working as a consultant at McKinsey. Justin recommends starting with one small project and using the results of it to prove value.

You’ll learn a lot from this episode about team-building, data-driven decision making, and user retention.

Here are the highlights:

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