Cutting Through Red Tape is Product Management

The more rapidly you iterate, the more quickly you can course correct and the more quickly you can learn, and ultimately the decision that you make will be better informed.

Thor Ernstsson, CEO of Alpha, shares the greatest obstacles to building great products and how product managers can start practicing experimentation inside a large organization.


  • What’s the best way for organizations to deliver great products to users? (3:30)
  • How can companies align employee incentives with innovative product development? (7:20)
  • How can product managers learn to iterate based on user feedback in organizations riddled with red tape? (10:00)
  • What’s the best way for product managers to maneuver through bureaucratic obstacles? (12:00)
  • How can product managers conduct experiments and gather customers insights inside a large organization? (17:30)
  • How can product teams use data to influence key stakeholders? (23:00)

Thor Ernstsson

CEO of Alpha

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