Sarah Judd Welch, Founder of Loyal, shares how product managers can gain customer insights through community management, how AirBnB builds community, and the KPIs to measure the ROI of community.
- How can community help product managers build better products? (2:17)
- How do you get started with building community? (3:29)
- What companies are doing community really well? (8:03)
- How is community different between startups and large companies? (9:31)
- How can companies measure the ROI of community? What are the KPIs? (11:20)