Chaos is Product Management

Brian Donohue, Product Manager at Intercom, explains how to balance process with chaos and how to continue shipping to learn from customers as a company grows.


  • Why does Brian say product managers are a lightning rod for chaos? (9:00)
  • How can product managers identify and maintain the right type of chaos and eliminate the chaos associated with stakeholder misalignment and disorganization? (11:10)
  • How can companies keep the practice of continuously iterating while their companies become larger and more bureaucratic? (17:00)
  • How does Brian balance process and chaos? (20:30)
  • What is the “666” product roadmap? (25:30)
  • What mindsets are helpful for operating within a chaotic environment? (29:00)

Brian Donohue

Product Manager at Intercom

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