LISTEN NOW

Triangle Icon Triangle Icon Triangle Icon

Building Hardware is Product Management

Aaron Holm, CEO of Blokable, shares best practices for developing physical products, his approach to prototyping a physical environment, and how he created a scalable offering for a slow-moving industry.


It’s easy to get caught up in all the news stories about the latest digital products. However, there are many large markets for physical products. Housing is one of the largest of those markets.

After working to create Amazon’s physical retail experience, Aaron founded Blokable, a modular home company. He’s now applying cutting edge product management practices to building houses.

As you might imagine, customer development and prototyping for a product that serves as a physical environment where customers spend most of their lives is quite unique. While digital product managers think about user experience in terms of onboarding flows, calls to action, and copy, Aaron thinks about user experience in terms light theory, materials, and floor plans.

Aaron’s product is also unique in that his sales model is B2B2C. His company provides a large offering to development companies, who then sell individual homes to consumers. Aaron shares how he navigates these unique dynamics and what’s contributed to his success selling to a market that’s been fairly slow to adopt innovative solutions.

You’ll learn a lot from this episode about managing physical products, supply chain management, and product research.

Here are the highlights:

Aaron Holm

CEO of Blokable

Put our guest's advice into action.

Alpha is the world's most powerful product management platform for running experiments and generating on-demand insights.

Learn More

Subscribe to receive the latest episodes and exclusive resources

Related Episodes

114

Building SaaS is Product Management

Dan Martell, CEO of Clarity and Investor in Intercom, Unbounce and Udemy, shares his best techniques for validating SaaS product and feature ideas and how he aligns his team when changing the product roadmap.

Listen to Episode
79

The Internet of Things is Product Management

Daniel Elizalde, Author, Product Leader and Stanford Professor, explores the potential of the internet of things, the impact it will have on product teams, and why collaboration is the key to success.

Listen to Episode
101

B2B is Product Management

Aakriti Agarwal, Deployments and Growth at Blend and former Product Manager at Palantir, shares how she gains insights to make a meaningful impact on her customers’ bottom line and how she handles feature requests from customers with big budgets.

Listen to Episode