Breakthrough Innovation is Product Management

Flavio Masson, Head of Innovation at AARP Life Reimagined, shares the mindsets and culture needed for breakthrough innovation and the key metrics to consider when validating and scaling a new product or feature.


  • How does Flavio effectively introduce companies to breakthrough innovation? (3:35)
  • If real breakthroughs come from a shift in mindsets, what is the best approach to changing corporate mindsets to being patient and long-term focused? (4:50)
  • What tools does AARP use to validate new concepts with the market? (6:05)
  • What metrics are most effective when using a lean validation process? (7:45)
  • How does Flavio’s approach to product change as an innovation begins to scale and mature? (9:35)
  • What are some best practices for reshaping company culture and breaking the status quo? (13:30)

Flavio Masson

Head of Innovation at AARP Life Reimagined

Put our guest's advice into action.

Alpha is the fastest way to learn about your future customers.

Learn More

Subscribe to receive the latest episodes and exclusive resources

Related Episodes


Continuous Innovation is Product Management

Jeff Gothelf, Author of Lean UX and Sense and Respond, discusses why product teams need to manage for outcomes instead of outputs, and what leaders need do to empower their teams to achieve continuous innovation.

Listen to Episode

The Build Trap is Product Management

Melissa Perri, Product Consultant, Speaker and Author of the upcoming book The Build Trap, discusses how to balance getting to market quickly with validating that there’s demand for what you’re building, the importance of focusing on outcomes rather than outputs, and how to squash a poor performing feature.

Listen to Episode

Cutting Through Red Tape is Product Management

Thor Ernstsson, CEO of Alpha, shares the greatest obstacles to building great products and how product managers can start practicing experimentation inside a large organization.

Listen to Episode

Check out our new report on the top 20 product leaders of the year

View Report