Asking the Right Questions is Product Management

Noopur Bakshi, Senior Product Manager at Adobe, shares the most effective user interview questions and what she does before each interview to ensure that she gains meaningful insights.


  • What were the most apparent differences when transitioning from engineering to product? (3:10)
  • What are best practices for conducting user interviews? (7:10)
  • How can product managers remain unbiased and exploratory during user interviews? (8:45)
  • What are some examples of effective questions to ask during an interview? (11:00)
  • How does Noopur prepare for user interviews and how does she organize their feedback afterwards? (12:45)

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