Adapting Lean Is Product Management

Brant Cooper, New York Times Bestselling Author of The Lean Entrepreneur and Founder of Moves The Needle, shares how large companies adapt Lean to spark innovation and how product managers can shift from executing to learning.


  • What is the Lean movement all about and what are the implications for product managers at large companies? (4:30)
  • What are some considerations and challenges when running Lean at a large organization? (9:22)
  • Can the benefits of adapting Lean in large enterprises outway the challenges? How does Brant make the case to the C-suite?(14:04)
  • What are the specific ways experimentation manifests itself differently in a corporate environment vs a startup and how can corporate product managers adapt? (19:20)

Brant Cooper

New York Times Bestselling Author of The Lean Entrepreneur and Founder of Moves The Needle

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