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Active Process is Product Management

Samuel Clemens, Founder and Chief Product Officer at InsightSquared, discusses the purpose and implementation of process in product management and how his approach differs from our past guest, David Cancel.


  • What have been the key lessons he’s learned in his experience creating process and participation (take your notebooks out for this one!)? (5:15)
  • Samuel repeatedly emphasizes autonomous product teams and a customer-centric perspective. What makes his perspective different from other product leaders like David Cancel? (22:45)
  • Samuel believes in a core customer-centric focus, what is the ideal process to surround and amplify this focus? (26:05)
  • What dashboard or feedback loops does Samuel put in place to insure his processes are working? (28:00)


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