Anastasia Goodstein, Senior Vice President of Digital at The Advertising Council, and Rachelle Reeder, Director of Strategy and Evaluation at The Advertising Council, share how they adapt to emerging consumer trends and technologies and utilize experimentation to launch campaigns that make an impact.
David O'Malley, Product Innovation and Digital Transformation leader at General Electric, shares how he helped teams across GE shift from analog to digital and adopt modern product management best practices.
Kyle Poyar, Senior Director of Market Strategy at OpenView Partners, an expansion stage venture capital firm, shares the most effective SaaS pricing and packaging strategies, why product led growth is so important, and the most important SaaS metrics.
Joe Kirgues, Co-Founder of gener8tor, a startup accelerator in the Midwest, shares the product management strategies that have helped his 80 portfolio companies grow, how he’s applied those strategies to scale his own company, and his approach to building an innovation community outside of Silicon Valley.
Gregg Archibald and Leonard Murphy, Partners at Gen2 Advisors and GreenBook, share what product managers need to know about market research, how product managers and researchers can collaborate more effectively, and how technology is reshaping the field.
Amy Radin, former Chief Innovation Officer at Citi, and Author of “The Change Maker’s Playbook,” discusses the most important skills for leading a digital transformation, and how to get cover to build great products.
Wayne Greene, former Senior Director of Product Management at VMware, discusses how he approaches prioritizing features, allocating resources across a portfolio of products, and communicating decisions with key stakeholders.
Michael Pici, Director of Product, Growth at Hubspot, shares how he’s launched freemium products to drive adoption of Hubspot’s premium products, and how the company’s go-to-market strategy shifted as it expanded from a single product to a platform.