All Episodes

178

Finding Product-Market Fit is Product Management

Dan Olsen, Author of The Lean Product Playbook, shares his five phase approach to finding product market fit, and how to differentiate your product from competitors.

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177

Keeping a Pulse on Consumers is Product Management

Anastasia Goodstein, Senior Vice President of Digital at The Advertising Council, and Rachelle Reeder, Director of Strategy and Evaluation at The Advertising Council, share how they adapt to emerging consumer trends and technologies and utilize experimentation to launch campaigns that make an impact.

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176

Moving Fast is Product Management

David O'Malley, Product Innovation and Digital Transformation leader at General Electric, shares how he helped teams across GE shift from analog to digital and adopt modern product management best practices.

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175

Making Investment Decisions is Product Management

Nick Hill, Product Manager at Humana, discusses how to get executives to invest in iteration, and why product management is similar to investment management.

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174

Collaborating with Agencies is Product Management

Jon Arnold, Senior Product Manager at Bridgestone, shares how he’s utilizing agencies to transform his company’s digital retail experience.

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173

Deciding with Data is Product Management

Jeremy Levy, CEO of Indicative, shares how leading product teams use data to build better products, and what it takes to make shift the way teams make decisions.

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172

Managing Enterprise Products is Product Management

Blair Reeves, Principal Product Manager at SAS, and Ben Gaines, Group Product Manager at Adobe, share what it takes to be successful as an enterprise product manager.

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171

Growing SaaS Companies is Product Management

Kyle Poyar, Senior Director of Market Strategy at OpenView Partners, an expansion stage venture capital firm, shares the most effective SaaS pricing and packaging strategies, why product led growth is so important, and the most important SaaS metrics.

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170

Navigating Uncertainty is Product Management

Ryan Singer, Head of Strategy at Basecamp, shares how he manages projects with unknown requirements, eliminates blockers, and avoids unnecessary meetings.

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169

Building an Innovation Community is Product Management

Joe Kirgues, Co-Founder of gener8tor, a startup accelerator in the Midwest, shares the product management strategies that have helped his 80 portfolio companies grow, how he’s applied those strategies to scale his own company, and his approach to building an innovation community outside of Silicon Valley.

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168

Market Research is Product Management

Gregg Archibald and Leonard Murphy, Partners at Gen2 Advisors and GreenBook, share what product managers need to know about market research, how product managers and researchers can collaborate more effectively, and how technology is reshaping the field.

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167

Making Change is Product Management

Amy Radin, former Chief Innovation Officer at Citi, and Author of “The Change Maker’s Playbook,” discusses the most important skills for leading a digital transformation, and how to get cover to build great products.

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166

UX Research is Product Management

Aryel Cianflone, UX Researcher at LinkedIn, discusses the most effective research techniques and how she creates presentations that align and inspire her team.

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165

B2B2C is Product Management

Philip Charles-Pierre, CEO of Semsee, shares strategies for growing B2B2C companies, and how to build products for both business customers and consumer end users.

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164

Prioritizing Opportunities is Product Management

Charles Battle, Senior Director of Product Management at LendingTree, shares how he evaluates new opportunities, conducts business case analysis, and runs split tests on live products.

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163

Becoming Customer-Centric is Product Management

Kimberly Tzeng, Senior Product Manager at LearnVest, a subsidiary of Northwestern Mutual, shares how she shifted her team to a more collaborative and customer-centric approach to product management.

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162

Discovery Research is Product Management

Alanna Ford, Innovation Product Manager at AARP, shares how she conducts user research to discover and validate new product concepts.

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161

Making Tradeoffs is Product Management

Wayne Greene, former Senior Director of Product Management at VMware, discusses how he approaches prioritizing features, allocating resources across a portfolio of products, and communicating decisions with key stakeholders.

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160

Building Freemium Products is Product Management

Michael Pici, Director of Product, Growth at Hubspot, shares how he’s launched freemium products to drive adoption of Hubspot’s premium products, and how the company’s go-to-market strategy shifted as it expanded from a single product to a platform.

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159

User Experience Design is Product Management

Jared Spool, CEO of User Interface Engineering, shares how companies can make design a competitive advantage and two practices for creating a culture of continuous of learning.

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