This is Product Management Blog

Seven strategies for testing a product concept and making decisions that lead to successful products.

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New product development helps companies deliver better experiences to their customers and ultimately, achieve meaningful and sustainable business results. This article covers the eight best lessons on modern best practcies from This is Product Management guests including Eric Ries, Melissa Perry, and Jeff Gothelf.

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Deciding if a market opportunity is worth pursuing and building the right products and features to seize that opportunity requires gaining insights about what customers want and using that data to make decisions throughout the product lifecycle. Learn best practices from four product leaders.

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If you conduct product research the right way, you will identify market opportunities and gain meaningful customer insights that will help you make better decisions. This article covers how product research compares to market research and the best strategies for conducting product research throughout the product lifecycle.

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A strategic business unit is a small organization within a larger organization tasked with building a new product or exploring a new market. Creating a new strategic business for new product development has become a common approach for companies who want to adapt to changing customer needs and grow their market share.

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This guide covers how to fit product strategy development into your other planning activities, the four key components of an effective product strategy, and when to iterate on your strategy.

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It’s critical for product managers decide which products and features will have the most significant impact. Fortunately, the guests of This is Product Management have shared their best concept testing strategies - from surveys to prototypes.

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A product roadmap aligns product teams, key stakeholders throughout the organization, and customers on the product strategy and priorities. This article shares nine strategies for creating a product roadmap that works.

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