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Anastasia Goodstein, Senior Vice President of Digital at The Advertising Council, and Rachelle Reeder, Director of Strategy and Evaluation at The Advertising Council, share how they adapt to emerging consumer trends and technologies and utilize experimentation to launch campaigns that make an impact.Listen to Episode
Blair Reeves, Principal Product Manager at SAS, and Ben Gaines, Group Product Manager at Adobe, share what it takes to be successful as an enterprise product manager.Listen to Episode
Kyle Poyar, Senior Director of Market Strategy at OpenView Partners, an expansion stage venture capital firm, shares the most effective SaaS pricing and packaging strategies, why product led growth is so important, and the most important SaaS metrics.Listen to Episode
Joe Kirgues, Co-Founder of gener8tor, a startup accelerator in the Midwest, shares the product management strategies that have helped his 80 portfolio companies grow, how he’s applied those strategies to scale his own company, and his approach to building an innovation community outside of Silicon Valley.Listen to Episode
Gregg Archibald and Leonard Murphy, Partners at Gen2 Advisors and GreenBook, share what product managers need to know about market research, how product managers and researchers can collaborate more effectively, and how technology is reshaping the field.Listen to Episode
Michael Pici, Director of Product, Growth at Hubspot, shares how he’s launched freemium products to drive adoption of Hubspot’s premium products, and how the company’s go-to-market strategy shifted as it expanded from a single product to a platform.Listen to Episode