User Science is Product Management

Brent Tworetzky, Executive Vice President of Product at XO Group, shares his philosophy of user science, and explains how to assess customer perceptions and behavior when developing new products and features.

(2:26) What experiences lead Brent to his product management philosophies? 
(3:45) What is User Science and how does Brent apply it at his organization?
(7:30) How does Brent uncover actual user behaviors and how does it lead to more meaningful insights?
(9:12) What are the challenges associated with user science? How can product teams get started? 

What Brent is Reading:
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days