User Experience is Product Management

Sarah Doody, user experience designer and product strategist, speaks about the role of storytelling in product management and how data informs UX decisions.

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(6:06) Where does Sarah think user experience and product management intersect?
(8:10) How does data inform UX decisions?
(10:50) Some of the most common mistakes teams make in regards to UX.
(14:46) What is “micro-feedback” and how does it fit into UX?
(19:00) Storytelling as an important function for product managers.
(23:53) What are the best practices Sarah recommends for PM’s to collaborate with UI/UX designers?

What Sarah is reading
My Paris Dream by Kate Betts
The Shallows by Nicholas Carr