User Engagement is Product Management

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Nir Eyal, serial entrepreneur and author of Hooked: How to Build Habit Forming Products, shares how habit formation can replace expensive ads and spammy marketing tactics, whether hooks can replace solutions to pain points, how Facebook gets users hooked, and the truth behind Facebook’s acquisition of Instagram.

Highlights
(3:15) Can you build a habit forming product without solving a pain point?
(6:26) How can product managers test and measure habit formation?
(11:29) What does it take to steal a competitor’s users habits?
(16:14) What are the key metrics and KPIs for user engagement?