Strategic Storytelling is Product Management

Andy Raskin, a strategic messaging consultant, shares the five key components of an effective story and the secrets to getting buy-in for a big decision.

(5:50) How is storytelling an effective tool for product managers and how can they benefit from it?
(7:15) What are the key elements of a story that enables people to align behind change?
(10:15) What is “The Move” and how does it relate to the five most important aspects of a good story?
(12:40) What role does a villain play in storytelling and what is a practical example?
(14:10) Andy has written about the notion of the promised land, what is it and how does it evolve with a company’s long-term goals?

What Andy is Reading
Sam Altman's Manifest Destiny