Storytelling is Product Management

Valla Vakili, a product leader from iHeartMedia and Yahoo!, gives us his product management war stories, and explains how storytelling can align key stakeholders and engage users.

(12:48) How can prototypes help tell a story? 
(14:47) How does storytelling play a role in the everyday life of a product manager? 
(19:35) How can storytelling help build engagement with users? 
(23:39) What are the key ingredients of a great story?